Overview of the Partnership

Reliance Industries Limited has taken a significant step into the esports arena by partnering with BLAST Esports Limited, a subsidiary of Denmark-based BLAST ApS. This strategic alliance aims to leverage the strengths of both companies to create a joint venture entity, enhancing the esports experience through innovative media production and robust technological integration.

Joint Venture Objectives

The newly formed joint venture will capitalize on BLAST’s proficiency in esports media production and establish valuable relationships with publishers. This collaboration will not only utilize Jio’s technology expertise and extensive distribution but also its local connections to orchestrate various esports events.

Key Services Offered

• Comprehensive services for publishers and sponsors
• End-to-end management of esports tournaments
• Targeted marketing strategies
• Production and broadcasting capabilities

Advisory Team at Cyril Amarchand Mangaldas

The transaction was facilitated by Cyril Amarchand Mangaldas, with a dedicated team led by Senior Partner L. Viswanathan. Other prominent members included Arun Prabhu (Head of Technology), Aarushi Jain (Head of Media, Education & Gaming), and Swati Sharma (Head of Intellectual Property). The team was supported by several associates and consultants, ensuring a comprehensive advisory process throughout the deal.

Transaction Details

The agreement between Reliance’s subsidiary and BLAST Esports was officially signed on March 20, 2025, marking a significant milestone in the evolving landscape of esports. The partnership stands to redefine how esports events are produced and consumed on digital platforms, particularly through the Jio Games Platform.