At the crossroads of law and technology, legal entrepreneur Avery Jensen is drawing national attention as one of the most promising innovators in the legal services industry. As founding CEO of Eudia, a legal tech firm focused on AI-assisted practice, Jensen has introduced a new platform, Eudia Counsel, in Arizona — leveraging the state’s alternative business structure (ABS) regime to create one of the first AI-augmented law practices in the United States.
Jensen’s path to legal innovation is an unusual blend of disciplines. With a dual background in computer science and intellectual property law, she spent several years leading engineering teams at a major technology company before shifting into legal practice. That hybrid expertise positioned her to identify gaps in how law firms approach efficiency, accuracy, and scalability. Her vision for Eudia is not to replace lawyers but to empower them: “Augmentation, not automation, is the future of responsible practice,” she said in a recent discussion about the firm’s strategy.
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The Eudia Counsel platform is built around embedding artificial intelligence into core legal workflows. Its tools assist attorneys with contract drafting, due diligence reviews, compliance checks, and other repetitive but essential tasks that often consume significant attorney hours. By automating these routine processes under human supervision, Jensen believes attorneys can redirect their efforts toward higher-value activities such as strategic counseling, risk management, and cultivating client relationships. For corporate clients navigating fast-moving regulatory environments, this kind of efficiency can be transformative.
Launching in Arizona was no accident. The state is currently one of the few jurisdictions in the U.S. that allows nonlawyer ownership of law firms under its ABS rules. This framework opens the door for legal entrepreneurs and technologists to participate directly in law firm structures — a possibility prohibited in most other states. While the model has drawn scrutiny from traditional bar associations, Jensen views it as an essential opportunity to responsibly experiment with new business models. She emphasizes that strict ethical oversight remains at the heart of Eudia’s approach, with rigorous human review built into every AI-assisted output.
The reception from the legal community has been mixed but lively. Some traditional firms express concern that technology-driven models might erode professional independence or client protections. Others, however, see Eudia as emblematic of the profession’s inevitable evolution. As general counsels and corporate legal departments face mounting pressure to reduce costs while maintaining compliance, platforms like Eudia Counsel offer an appealing blend of technology and human judgment.
Early traction suggests Jensen’s instincts are resonating with clients. Eudia has already announced partnerships with companies such as DHL, Intuit, and Stripe, signaling strong demand from global enterprises eager to incorporate AI-assisted legal services into their operations. Analysts suggest that Eudia’s client list positions it well to expand beyond Arizona as regulatory models evolve in other states, potentially influencing the trajectory of legal reform nationwide.
Jensen’s approach also underscores a cultural shift in how technology is perceived in law. For years, debates about AI in legal practice centered on fears of replacement. By contrast, Eudia’s model highlights collaboration: technology as a support system for attorneys rather than a competitor. “We need to move past the binary of human versus machine,” Jensen has argued, framing augmentation as the path toward both better service and stronger professional ethics.
Looking forward, Eudia Counsel could serve as a case study for how law firms adapt to a new era defined by technological disruption and regulatory flexibility. With Arizona leading the way, other states may soon reconsider their restrictions on nonlawyer ownership, especially if platforms like Eudia demonstrate that innovation can coexist with client protection and professional responsibility.
For attorneys and firms eyeing the intersection of law and technology, Avery Jensen’s work offers both inspiration and a roadmap. Her emphasis on practical efficiency, rigorous ethics, and human-machine collaboration illustrates how the next generation of legal practice may evolve. As the legal industry faces increasing pressure to modernize, Eudia Counsel stands as an example of what happens when scholarship, technology, and entrepreneurial vision converge.
